Brand Identity Design
Your brand’s identity should be a visual distillation of its purpose and personality. Working with insights gleaned from the research and strategy phases enables us to forge an authentic identity. It’s this identity that will amplify differentiation and leave a lasting impression. Color, typography, and iconography should each be thoroughly explored until we uncover a composition that perfectly conveys your brand essence and story. Brand Identity consist of:
Brand Identity Consist Of:
> Discovery
> Logo
> Identity Suite
> Color Palette
> Typography
> Iconography
> Image Style
Your brand is your company's most valuable asset. Why? Because your brand is how your organization is perceived by the world around it. And, like it or not, in an increasingly media-centric age, perception is reality.
Good branding creates order out of chaos, effectively shaping customer reality and, in turn, influencing purchasing behavior in extremely valuable ways. Branding enables you to shape customer reality so you can influence the behaviors that impact your bottom line.
Brand Design - 4 Stage Process
It starts with a brief:
The brief document should include, at the very least: the company background, project objectives, key moments and insights, a summary of the strategy, essential milestones in the creative process, company goals, key messages, product details, style guides and art direction suggestions.
1. Discovery Stage
No designer or design team knows everything. We arrive at great solutions by asking great questions and undertaking thorough research.
2. Brand Purpose
Brand purpose is about why, what and how – it’s what makes a passerby became a customer, fan and eventually, a devotee.
3. Your Audience
Undrestanding Your Audience Defining and understanding your audience is vital for a brand: it means that all marketing work will be targeted at the right people with more enticing and relatable content.
4. Visual Research
The research stage is the perfect opportunity to explore all the possible options when it comes to visualising an idea-it’s far better to test creative routes now than later down the line.
Brand identity design
Your brand’s identity should be a visual distillation of its purpose and personality. We arrive at great solutions by asking great questions and undertaking thorough research. We’re happy to help get you started. 🙂
